Working
Paper 99-5
by Gautam Gowrisankaran and Joanna
Stavins
We seek to determine the presence and causes of network
externalities for the automated clearinghouse (ACH)
electronic payments system, using a monthly panel data
set on individual bank adoption of ACH. We construct
a model of ACH usage that shows how to separately identify
network externalities from technological advancement
and peer-group effects. We find significant evidence
of network effects and find evidence that these network
effects are not internalized. Moreover, a large part
of these network effects is due to informational problems.
Sunk costs of adoption appear to be low.
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