Registration and Continental Breakfast

Introduction and Opening Remarks

How Marketing Influences Our Financial Decisions

Dan Ariely, Ph.D., MIT
Jonathan Zinman, Ph.D., Dartmouth College

 

Experts will explore the arena of marketing and its influence on consumer behavior.

How Marketing Influences Our Children

Elaine Notarantonio, Ph.D., Bryant University

 

A marketing expert addressed the impact of marketing on teen decision-making.

The Choices We Are Making: Alternative vs. Conventional Mortgages

William Lund, Maine Office of Consumer Credit and Regulation
Len Raymond, Homeowner Options for Massachusetts Elders (H.O.M.E.)

Paul Willen, Federal Reserve Bank of Boston

 

Industry professionals discussed the pros and cons of choices involving mortgage products.

Combating Negative Influences and Ensuring Informed Decisions: Are There Solutions?

Dan Hebert, New Hampshire Jump$tart Coalition
Vivien King, Housing Network of Rhode Island

Lillian Seay, Federal Reserve Bank of Boston

 

Professionals discussed their experiences with adults and teens and methods used to steer them in the right direction

Luncheon
The Word on Word-of-Mouth Marketing

Dave Balter, Founder of BzzAgent and co-author of Grapevine: The New Art of Word-of-Mouth Marketing